Why Marketing is important for Business

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Communication Agency, Direct Response Marketing, Marketing consultant, Marketing Support, Service Marketing are some of the services every business requires in today’s day and age.

Marketing is that part of management or business which involves the business process.

The business process includes identifying anticipating and satisfying the needs and wants of the customers are consumers in return of earning profit.

It helps in the promotion of a business and selling of good products and services.

Marketing in business is attracting the potential and the target customers who are willing to buy your product or services in return of a monetary value usually called the price.

Marketing strategies can be categorised under 4 heads that are cause marketing, relationship marketing, scarcity marketing and undercover marketing.

Cause marketing as the name very well suggest helps the company and the product it deals in to work for a social cause or an issue and promote the company

and its product while gaining popularity for being socially responsible company.

Relationship marketing is another type of marketing that focuses more on customers or is customer oriented it focuses more on the satisfaction of the customers in order to improve the


relationship existing customers so that it can encourage other customers to give a chance to the same company and increase its customer loyalty.

Scarcity marketing is another marketing strategy which encourages a customer to purchase a lot more then usually required out of fear of shortage in the near future.

Undercover marketing which is very well known as stealth marketing where a customer doesn't realise that the product is marketed to him or her.


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